THRIFT ADVISOR: your firsthand guide to secondhand style is a treasure trove of stories, images, and tips for the fashionably frugal. The publication is a hymn to originality, celebrating circularity and individualism, in a world of conspicuous consumers and fashion victims. 
 
Single-handedly art-directed and edited by Josephine Giachero, the annual publication comprising 102 pages of never-before-seen imagery, in-depth features and tailored-made illustrations, does not display a single item of factory-fresh fashion. Instead, it promotes the circular industry at large by giving a platform to independent traders, highlighting the best upcoming vintage and antique fairs in the UK, or having dedicated thrift-shopping sections promoting secondhand and charity shopping. The publication engages in thought-provoking conversations around themes of obsolescence and disposability in the fast-paced, polluting realm that is fashion.